Soft as silk, fresh as air, and kind to the planet—meet LIVA Certified Sarees. These sustainable wonders blend comfort, elegance, and eco-consciousness, redefining how modern women drape tradition. Ready to wear fashion that feels good, inside and out? Let’s flow!
What is LIVA, and what does “LIVA Certified” mean?
LIVA is a premium natural fabric made from wood pulp sourced from responsibly managed forests. Developed by Birla Cellulose (Aditya Birla Group), it’s known for being fluid, breathable, and eco-friendly—a fabric that moves with you and feels incredibly soft on the skin.
When a saree is LIVA Certified, it means
- The fabric is made from authentic LIVA fibers
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It has passed strict quality checks for softness, durability, and fluidity
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The fiber is sourced using sustainable forestry practices
- It carries an official LIVA tag, verifying its eco-conscious and premium origin
Only approved brands and manufacturers can use the LIVA Certified tag, making it a mark of trust, traceability, and textile innovation.
Why LIVA Certification Matters in the Textile Industry
Unlike generic viscose or synthetic blends, LIVA-certified fabrics are part of a fully traceable, eco-conscious value chain. From forest to fashion, every step is monitored for environmental responsibility and quality.
Here’s why it matters:
- Eco-First Approach: LIVA fibers come from FSC-certified forests, ensuring sustainable replanting and protection of biodiversity.
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Partner-Driven Quality: Only accredited spinners, weavers, and brands can use LIVA—guaranteeing consistency and premium standards.
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Fluid Fashion Movement: LIVA has redefined drapes with fabrics that are light, flowy, and breathable, transforming everyday clothing into wearable comfort.
- Consumer Transparency: The LIVA tag is not just branding—it’s a promise of quality, sustainability, and softness, making it easier for conscious shoppers to choose better.
How LIVA Certification Enhances Saree Quality
The LIVA tag isn’t just a branding label—it guarantees that every saree meets high standards for fabric performance and feel.
- Fluid Drape: Certified LIVA fabric ensures a saree that pleats and flows beautifully—no stiffness, no fuss.
- Comfort You Can Trust: Every certified saree is tested for softness, breathability, and wearability—ideal for long days and special occasions alike.
- Lightweight, Not See-Through: LIVA sarees strike the right balance between being feather-light and decently opaque, so you feel free yet confident.
- Consistent Quality: With LIVA certification, there are no surprises—you get the same high-quality experience every time.
- Low Wrinkle, High Appeal: The fabric resists creases and effortlessly maintains its appearance, ensuring you are always ready for any event.
How to Identify a LIVA Certified Saree
Not all soft, flowy fabrics are LIVA. Here's how to identify the genuine item:
1. Look for the LIVA Hangtag
Every certified LIVA saree comes with a distinctive tag that says “LIVA – Natural Fluid Fashion.” It’s usually attached near the brand tag or with the price label.
2. Check the Fabric Details
In product descriptions (online or in-store), look for terms like
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LIVA Viscose
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LIVA Rayon
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LIVAeco (the more sustainable variant)
This ensures that Birla Cellulose is the official source of the fabric.
3. Buy from Trusted Brands or Stores
Purchase directly from Navyasa by Liva—the official saree brand created by the makers of LIVA. This ensures you’re getting 100% authentic, certified LIVA fabric with every purchase.
4. Feel the Fabric
LIVA fabric has a distinctively fluid fall, is soft to the touch, and breathes easily—if it clings, it’s likely synthetic; if it flows like silk but feels light, it’s probably LIVA.
Care and Maintenance of LIVA Certified Sarees
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Wash gently by hand or use a delicate machine cycle
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Use cold water and mild detergent only
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Do not wring or use harsh chemicals
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Dry in shade to preserve color
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Iron on medium heat or with steam while slightly damp
- Store folded in a cotton or muslin bag in a cool, dry place
The Last Word on LIVA Sarees
LIVA-certified sarees bring together the best of tradition and innovation. They’re soft, breathable, and sustainably made. Whether you're dressing for comfort, elegance, or conscious living, these sarees offer a fluid fashion experience that feels as good as it looks. So the next time you shop, look for the LIVA tag—your sign of quality, comfort, and care for the planet.